more from perkins in shanghai

Ian writes:

We had the W+K Shanghai Halloween party last week, which was great, David Stevens
from W+K London dropped in as well. Here are some pictures of us at the party.



OK, now my rant...

So, someone asked me today, 'Isn't it hard working in China?­ Like, how do you do good ads out here?'

I thought, what a stupid question.

Take Olympic athletes. Do you think they said to themselves, 'Oh this market is less developed, I'll give a worse performance than I would elsewhere'? Of course not; they are going to give their absolute best on an international level. And so I don't see why any other professional would be any different.

While I'm talking about work it's very common here to have client meetings 7pm Sunday, 8am Saturday, to work all through the nights...But that's not always to move the project in one direction, it's sometimes because the project direction changes repeatedly. This seems to happen where levels of approval exist, like local, regional and global, and each layer has slightly different agendas.

Hmm... maybe there is a connection between the quality of final work and number of people involved with different opinions...  but perhaps I should get a second opinion on that...