spitalfields music

A post by Clare Lovett of Spitalfields Music, with whom we've just done some work on a rebranding project.

I work for Spitalfields Music as the Programme Director for Learning and Participation and this was my second experience of a re-branding process, and entirely different!  Anticipating long and involved meetings with circular discussions I initially approached the offices with trepidation.  Differences started from right inside the front door, with an exceptional reception area and very friendly staff, in fact over the course of the project there was always something new to discover in the offices! 

 Things I remember about working with W+K

• Strange Russian dolls in the amazing reception area
• Socks, socks and socks
• Fun and concentrated atmosphere
• Inventive approaches
• Waving my arms in the air to keep the lights on in the meeting room
• Laughing
• Design/project research wall in the stairwell
• Cake
• Great concepts and solutions
• Eagerness to try something different
• Regularly going one step beyond
• Rapid and pragmatic responses
• Lots of special attention

The project took place in a very short space of time and was an amazing experience, and great to get to know such a wonderful bunch of creative people.  The new branding is a creative project in itself and has inspired us to think of new ways for people to encounter Spitalfields Music.  And it’s just the start.

So here's the new logo created by W+K for Spitalfields Music (viewfinder using traditional and modern typefaces to show glimpses of the Spitalfields area and the musical instruments). Spot the Brick Lane graffiti and the Gherkin in there along with a guitar fret-board, a trumpet and a microphone.

The rebranding work is part of an initiative to bring about a widening of public perceptions around the 'Spitalfields Festival'. The new 'Spitalfields Music' brand encompasses all other year-round events and teaching that the organisation provides, as well as the main summer and winter festivals. As neighbours, we were happy to be able to get involved and help out.

There are a few things happening under the Spitalfields Music umbrella in the next week. Find out more about open rehearsal events and singing bus stops in the Spitalfields Opens Up listings.

Comments

[Children Anxiety Disorder]

lovely baby....

[Affiliate Promotion]

hey great logo.. (better than the other one.. sorry but its truth) greath job... kisses for the baby ;)

[Generic Cialis]

NICE COMMENT!

[Viagra Online]

beautiful baby!
you are very lucky to have him or her!! n_n
take care of him/her a lot because he/she can be the most valuable person in your world!
n.n
kat