Short of time so I'm going to borrow copy from Mark Sweney's piece in The Guardian:
Nike's press campaign, created by ad agency Wieden & Kennedy London, features three Nike-sponsored London 2012 hopefuls.
It will break in the Sun and the News of the World this weekend as the Beijing Games draw to a close.
One ad features Brixtonian NBA basketballer Luol Deng, who will be part of Britain's first ever team to make the Olympic finals in London 2012, who appears to be about to slam dunk a ball into a piece of machinery.
"Luol shoots a thousand hoops a day," says a line of copy in the ad. "Now he's counting down until he comes home to compete in four years' time. I'll be ready."
A Nike spokesman said: "It is not a case of using athletes who have success already but ones with potential next time. There is a heightened sense of expectation and anticipation after the success of Beijing."
Nike has also created press ads featuring 19-year-old middle distance runner Emily Pidgeon and 17-year-old sprinter Ashlee Nelson both training in scenes that look like Olympic construction building sites.
The ad featuring Nelson will also run as an outdoor campaign, while the Deng ad will run as an instant messenger banner linking to Nike's website.
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