music almightier
Wieden + Kennedy's own Fab + Ida have, in conjunction with the lovely Picasso Pictures, created a second installment of the global Nokia Music Almighty campaign to support the 5310 and N78 handsets.
Following on from last year's campaign, the latest TV and print executions feature headphones representing a different genre of music - from electro to rock n' roll, pop to hip-hop - and celebrate the passion people have for music. They also allow Nokia to celebrate the power of music as a means of bringing us all closer together.
A cool microsite to support the campaign is also under construction. Will post details and link to that as soon as it goes live.
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nice, really nice.
Posted by: juancho | August 06, 2008 at 11:51 AM
I absolutely adore the campaign idea and lovely art direction on those. Congrats.
Posted by: Morey | August 06, 2008 at 01:37 PM
I just don't think any of these adverts are engaging. They are noise, which doesn't really say anything at all. In its own adverts for the iPhone, Apple have made a cool product look great. These seem to be hiding the product. Maybe that is the fault of Nokia, and the product, but these adverts don't give me a reason to walk into the Nokia Store and not the Apple Store. In fact, they make me more likely to go to the Apple Store. I'm not convinced.
Posted by: George | August 06, 2008 at 03:39 PM
love the first one specially. so steampunkish. cheers :)
Posted by: facu | August 06, 2008 at 04:19 PM
Could someone please to me the name and artist of the song for the n78? I really like this song and the advert has made me want to buy the phone
Posted by: nmc | August 06, 2008 at 09:47 PM
I'd love to see the cherub do the hendrix version of star sprangled banner
Posted by: Fabbo | August 07, 2008 at 01:00 AM
Music on the ads is as follows: Lips vs Mind Reader - we adapted a track called A Punk Version Of God by Freelance Hellraiser and the original is available to buy in all good record shops. As they say.
Pop vs DJ - this was an original composition for the ad and is therefore currently not available.
Again this track was composed by Freelance Hellraiser aka Roy.
Posted by: neil | August 07, 2008 at 10:28 AM
Excellent advertising campaign and a step forward from the previous "headphone" ones. BTW can we have a higher res vesion of the white tiger one please??
Posted by: Max | August 07, 2008 at 11:15 PM