new nokia 'dance' commercial

Wieden + Kennedy, in collaboration with directors Karni and Saul, has created a new global TV spot for Nokia, celebrating phone photo sharing.

 

Composed entirely from still images, the Nokia ‘Dance’ spot was designed to show the excitement and fun of photo sharing, via mms and Bluetooth. Each still image and human figure lines up with the following character, creating a dance composed of hundreds of individual poses.

 

The music track was composed using eclectic samples and sounds from around the world, to reflect the radio recording and sharing capabilities of the Nokia 5000.

 

You can spot a few W+K employees in there.

Comments

[Age]

great job with the sound mix!

[Does Originality Matter Indeed...]

Nice sound. Nice effort for Nokia. But i'm a bit confused.

Just less than 2 weeks ago there's a post on whether or not originality matters.

And then this comes up.

There's at least half a dozen ads that have used this technique, and it's not just me saying that, there's an entire list up on lunar bbdo's blog: http://lunarbbdo.blogspot.com/2008/06/never-mind-cog-domino-fall-or.html

This is a decent ad, and it's far from horrible. In fact, it's quite fun. But maybe there shouldn't be so much finger pointing at other people's "originality" if one doesn't follow the same rules...

[neil]

The 'originality' post dealt specifically with an agency that had sold an identical idea to two clients. I take your point but this is a different situation, I think.

[Kevin C]

yes.

Kind of like making points like "animation? seen it before" or "celebrity? been done".

Are we to stifle every great idea from teams just because they are paralysed by that ridiculous terror of "OMG, has someone done this?"

Thank God George Lucas never thought, "I think Star Trek might have covered this territory before..."

Cats. Ways. Skin.