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let's get lost (not)

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Lets_never_get_lost

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New executions above from a campaign just breaking in india that we created for the Nokia 6110 Navigator, a handset that is designed to help you find your way around via built-in GPS and Nokia Maps. This is particularly beneficial in India, where availability and use of traditional maps have been low. The lettering on the posters was all shot on location in India from street signs and the urban environment.

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Comments

I don't remember if it was Dan or David who, at a D&AD talk, when asked how to stay creative, replied "getting lost is the best way to find some place new."

BMB want their website back.

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