Above left is a pic we posted recently of Wieden + Kennedy planner Lisa Prince with one of the W+K rats. Above right is Lisa's rather spooky Spanish lookalike, who writes:
Good afternoon, Lisa:
My name is Helena and I work as a copy and art director in an Avertising
Agency in Seville (Spain). Today we (some of my team's people and I) were
looking into advertising agencies around the world which had blogs in the
internet, and so i came across a photograph of some girl that looks just like
me. I went through the "people" entry in the main webpage and found this email
address. I don't know whether you're the same Lisa that appears in the
photograph with the little white rat, but if you are, i think you should have a
look at my face. It's amazing! I just wanted to share my surprise with
I hope you'll enjoy this coincidence as much as we did.
In our ceaseless quest to get further under the skin of Honda (or as Renny would have it, 'sub-dermal') a crack W+K team including Jon Tapper (second from left) and Tony Davidson (human windmill) tried to break into the Honda R&D facility in Mojave today.
Got as far as the front gate. Probably just as well.
This is the wieden + kennedy philosophy (such as it is), expressed in visual terms. This poster was created by WK12 in Portland. (Click on the image to enlarge.) The guys just sent us one over, so we're going to frame it and hang it up somewhere.
The site invites visitors to find out about a road trip across Asia in a
Honda powered by the new i-VTEC engine. If you log on to the site you can add a drop
of petrol towards the journey and help choose who drives the car, where it goes and who it visits on its real life road trip. There will be a spare seat in the car to enable people to hop on board for part of the trip. From May you'll be able to follow the journey on the website via blogs and webfilms.
The idea behind the campaign is to get people to think about fuel used on journeys drop by drop rather than gallon by gallon, and to consider the environmental benefits of the i-VTEC engine, which is designed to get the most out of every drop of fuel.
Comix fans will know that Alan Moore's Watchmen is one of the most critically acclaimed graphic novels of all time.
It's currently being made into a film and the director Zack Snyder has had a cool idea: he's asking fans to create fake advertising to be used in the background of the film. An interesting new spin on user-generated content. And a great way to start spreading fanboy buzz while the film's still in production.