rat race
East London has always been home to rats. And now there are a few more. This is 'rat race', a thing we've done which can now be seen in our office window on Hanbury Street EC1. It was devised and made by The Siders, with help from Tom and David. It's a tube map made from real tubes, living in which are real rats. Here's one of them. It could be Richard. Or maybe Theo.
We've taken every care to ensure that these chaps are living in rat luxury. No rats have been harmed in the creation of this display.
A rat. On the tube. (See what we've done there?)
Rat lovers gather in Hanbury Street to marvel.






you should really do this for new york as well, our rats are bigger!
Posted by: raina | March 29, 2008 at 02:01 PM
Yey! Ratties!
Is there any way you could have a window quite literally raining cats and dogs?
Posted by: Hollie | March 29, 2008 at 09:57 PM
that is quality, love it!
Posted by: Johnny | March 31, 2008 at 10:59 AM
what about putting a human in a tight glass box with rats crawling around and looking in???..............oh wait we have that already... the london underground.
Posted by: Bob Geldolf | April 01, 2008 at 01:13 AM
what will happen to them after?
Posted by: chris | April 01, 2008 at 02:06 PM
This is too ridiculous.
Posted by: Carla | April 01, 2008 at 03:37 PM
brilliant. Love this. Can we hook up a webcam? or skype? :-)
Posted by: renny gleeson | April 02, 2008 at 12:06 AM
We are on it Renny. We should have a web cam up and running live streaming by Friday
Posted by: Tom Seymour | April 02, 2008 at 03:31 PM
cool!
that deserves to be add www.dictionaryofwebcontent.com
Posted by: John | April 02, 2008 at 05:51 PM
http://www.dattebayo.com/t/reballion.torrent
Downloaded a few days ago, took a look only to find that its some baseball match :/
though I'm sure someone probably mentioned it already,
thought it would be marks as a troll
Posted by: miggie | April 04, 2008 at 02:47 PM
http://www.dattebayo.com/t/reballion.torrent
Downloaded a few days ago, took a look only to find that its some baseball match :/
though I'm sure someone probably mentioned it already,
thought it would be marks as a troll
Posted by: miggie | April 04, 2008 at 02:50 PM
Just thought you'd like to know that the ratties featured in your oh-so-slick ad campaign are alive and well and living with me in Bow. They are mightily relieved to be out of the spotlight and those damn tubes, and spend their days munching on delicious fruit and veg concoctions,play-fighting, sleeping, plotting how to escape, eating again... oh and eating. Favourite foods are dried banana chips and yoghurt drops.
Posted by: DebbieJ | June 12, 2008 at 07:34 PM
Yum. Nice to hear they're doing well.
Posted by: neil | June 12, 2008 at 08:59 PM