W+K London's new commercial for Honda.
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Nice, one.
Honda is back!
Posted by: Christos | February 03, 2008 at 09:10 AM
I do like it, the music choice is brilliant. The theme song of Team Zissou from Life Aquatic, great stuff! Nice Cog reference during the coffee break.
I wonder if you used real Honda engineers in this ad or rather actors?
Posted by: Wal | February 03, 2008 at 11:12 AM
Agreed with Wal. The music choice is terrific. The Cog reference made me smile too.
I love the overarching idea. Very inspiring. So much potential for the web as well.
How many days of production did it take to solve?
Posted by: Morey | February 03, 2008 at 03:53 PM
you cheeky monkeys, I've wanted to use that music in an ad' since the life aquatic. I thought it was amazing though. nice one! J
Posted by: Jonathan | February 03, 2008 at 09:33 PM
garrisson: "you know when ads start to all feel like one another you really need to do something that doesn't."
Posted by: jason | February 04, 2008 at 04:23 PM
a hybrid indeed.
Posted by: Sam | February 04, 2008 at 05:39 PM
Very nice and impressive work indeed! Although, I've overheard comments that it's 'too long' (?!). I might add that this is mostly from young'uns in their early 20's. Could need an element of 'shock'...
This link might provide some answers: http://www.cise.ufl.edu/~ma2/essays/decline/decline.html
Posted by: ADF | February 06, 2008 at 01:58 PM
Excellent work! Wish this could've run during the Super Bowl to show everyone over here what great advertising looks like. Nicely done.
Posted by: paul isakson | February 07, 2008 at 01:25 AM
Excellent work! Wish this could've run during the Super Bowl to show everyone over here what great advertising looks like. Nicely done.
Posted by: paul isakson | February 07, 2008 at 01:26 AM