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A little bit of Honda optimism from W+K London.
This is a short film created for very little
money in a relatively short space of time. It will be used in
dealerships and trade shows to support the launch of the Honda environment campaign. There is also
a little book to support the film that will be put into the
glove box of all Civic Hybrids and to anyone that takes one for a test
drive.
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great message and perfectly paced animation. i'm tempted to arrange a test drive just to get one of those books.
nice work.
Posted by: martyn reding | February 04, 2008 at 09:18 AM
good do's done very nicely.
Posted by: dan burgess | February 04, 2008 at 10:05 AM
This short story is too cute to pass up! I especially liked the droplets of water running around. I couldn't hear the music or the words since my sound device is still not working but I was fascinated all the same. It shows that you don't have to spend all out in order to deliver your message effectively and beautifully.
Posted by: Julie, writer surefirewealth.com | February 08, 2008 at 02:48 AM
i'm curious about how much "very little money" is for an agency used to spending millions on a campaign. it still has high production values and is really nicely done. care to reveal the budget?
Posted by: er? | February 08, 2008 at 12:30 PM
Budget was more than an average family car; a lot less than a small studio flat in outer London.
Posted by: neil | February 08, 2008 at 11:32 PM