An early sighting on Commercial Street of a little bit of our new campaign for Honda. Looking good. Puzzling passers by.
That's The Swamped Roofer for you.
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translation:
ha ha ha honda.
Posted by: Nancy | January 17, 2008 at 12:18 AM
Any chance I could get some more information on this campaign, via an email interview? Both for my blog and as something to bring up as an example on my SXSW panel on brands and puzzles?
Posted by: Rachel Clarke | January 18, 2008 at 12:04 PM
Sure. Send me your questions at neil.christie@wk.com
Posted by: neil | January 18, 2008 at 09:03 PM
I really like the idea but I find the use of the cracking-paint-effect a bit random.
Posted by: Amandine | January 21, 2008 at 03:07 PM
Amandine - it's called "craquelure" and I'm delighted to have finally had the opportunity to use that word. In fact, we only used the effect on the Honda ads in order that I would be able to employ the term.
Posted by: neil | January 21, 2008 at 09:55 PM
It must be quite annoying that there are a few other (much worse) deliberately-misspelled-by-you-can-still-read-them ads out there at the moment.
I guess that's synchronicity.
Posted by: Matt | January 30, 2008 at 10:36 PM