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These are our first Nokia ads to break in the UK since winning the business earlier this year. They are part of a campaign to support the launch of the Nokia 5310 and 5610 Xpressmusic phones. Posters, press, online and radio will run in December and January. The campaign was created by Ida and Fabian.
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Sorry but i find them utterly tacky for such a beautifully designed product.
Posted by: Noah | December 13, 2007 at 09:37 AM
Still don't like the phones, but I like the ads. They are a tiiiny bit tacky, but no more so than any other music/mobile ad out there.
Oh, and my favourite one isnt there!
Posted by: Rob Mortimer | December 13, 2007 at 02:49 PM
i like them. and i'm relieved because i thought you guys had done the 'be more nokia' crap and the ad shot in an eastern european station.
Posted by: george | December 17, 2007 at 09:43 AM
I realy like these adds... but there is one set of headphones that looks like there are DJ decks and viynals... cant seem to see that one anywhere?
Posted by: gurps | January 20, 2008 at 01:40 AM
Im a big fan of retro headphones and when i first saw one of these on a bus stop i couldnt stop looking at it! Took me a while to notice it was about a phone but i bought some new headphones that day.
Posted by: Chris H | January 21, 2008 at 01:36 AM
I have this phone - and I love your adverts.
Just wondering if you could tell me whether the radio adverisement for the project is available to listen to online - it's really catchy and seems to have stopped being played at my local radio station =(
Thankyoo!
Posted by: J | January 21, 2008 at 07:52 PM
Hey thanks a lot. I'm working on a project, designing window display for Nokia. Nice blog. Hope we'll keep in touch.
Posted by: Kairi Lim | February 22, 2008 at 07:07 AM
Hey thanks a lot. I'm working on a project, designing window display for Nokia. Nice blog. Hope we'll keep in touch.
Posted by: Kairi Lim | February 22, 2008 at 07:08 AM
Hey thanks a lot. I'm working on a project, designing window display for Nokia. Nice blog. Hope we'll keep in touch.
Posted by: Kairi Lim | February 22, 2008 at 07:13 AM
The headphones are so ugly. The telephone is ok.
Posted by: Desginer | May 09, 2008 at 01:26 PM
the headphones are soooooooooooooooooooooooooooooooooo UGLY
Posted by: miguel alarcon | May 09, 2008 at 08:57 PM
Quite pretty, what's the strategy, or indeed the idea?
Posted by: Dave | June 12, 2008 at 02:05 PM
The idea was to showcase the amazing quality of nokia music devices through which you can enjoy the incredible range of music that there is in the world.
But hopefully most of the young target audience just looked at them and thought Nokia were doing something interesting, arresting and cool about music. and if they did, fine by me
Thanks for asking.
Posted by: Kevin C | June 12, 2008 at 06:26 PM
i think these are quite cool and i imagine they target different people / music tastes nicely. they grabbed my eye when i first saw them on a billboard.
my only criticism is that, from an art direction perspective, the phone doesn't look right. it needs to be treated to suit the 3d render of the headphones more. it looks like nokia supplied you a picture and it just got slapped on in a rush.
Posted by: turd | June 13, 2008 at 09:32 AM
hey, i love your ad. its amazing! the song is so catchy and i really wanted to know what song was it that you used?
Posted by: yapkokseng | January 10, 2009 at 05:09 PM
I believe the track is 'punk rock version of God' by Freelance Hellraiser.
Posted by: neil christie | January 12, 2009 at 09:09 AM