As holders of the Rugby World Cup, England entered this year's competition knowing that it would be a challenge to retain the trophy. We developed a campaign that showed the determination of the team not to relinquish their title. The campaign ran in national press, outdoor sites and online. On ITV.com, we have a dedicated hub that allows fans to view interviews with the players as well as download the 'white cliffs' poster and 'not without a fight' manifesto.
This weekend sees the final push for the trophy. We have created a website for fans to hear the England team talk about the final against South Africa and upload a good luck message to the team.
Good luck, boys!
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Great campaign chaps.
Thought I'd tell you about a couple of funny World Cup moments here in Australia.
After Aussies and All Blacks were knocked out the late news ran the following: "Good news and bad news at the World Cup today. The bad news is Australia lost. The good news is so did the Kiwis!"
Once England and SA made the finals, MSN ran a poll asking - "Who do you hate the least? England or South Africa?"
Only bright light for us this week really was seeing honorary Aussie Guus Hiddink and his Russians knock off the Poms in the Euro qualifiers.
Posted by: Stan Lee | October 20, 2007 at 07:54 AM
totally unrelated. anyone else having difficulty with the RSS feed for the last couple of weeks? Every post I now get just says "div" and that's it....
Posted by: peter | October 21, 2007 at 05:43 PM