As holders of the Rugby World Cup, England entered this year's competition knowing that it would be a challenge to retain the trophy. We developed a campaign that showed the determination of the team not to relinquish their title. The campaign ran in national press, outdoor sites and online. On ITV.com, we have a dedicated hub that allows fans to view interviews with the players as well as download the 'white cliffs' poster and 'not without a fight' manifesto.
This weekend sees the final push for the trophy. We have created a website for fans to hear the England team talk about the final against South Africa and upload a good luck message to the team.
Good luck, boys!