Milk! MILK!!!
The much-loved (by us, anyway) Cravendale Milk cyclist, pirate and cow make their first online appearance with the launch of a new microsite. The site was created by us at Wieden + Kennedy London and developed by Unit 9, with design and animation by Pic Pic Andre at Nexus Productions. It goes live...er, about now, hopefully. Here: www.milkmatters.co.uk/joinin
On the site you can select any character depicted in the ads, collaborate, interact and play with other visitors, all in the world of Cravendale ads. And you can capture the action to create your own 60 second films. You get the chance to share the movie-making experience with live visitors on the site and you also have the ability to have a private session with your friends. The films can be sent to friends as well as stored in a gallery of the microsite.
The idea was to bring the characters to life in a really interactive way. It’s one thing to direct and act out your own scenes, but the spontaneous nature of the site is probably what’s the most interesting thing about it – you never know what to expect or who you'll meet when you come to the site.
Give it a go and let us know what you think.
The Cravendale TV commercials featuring the animated characters who go to any lengths to get their hands on Cravendale are back on air in new extended 40” versions. Extra, "directors' cut"-style footage!
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Yes, I know the link isn't working yet. We're running a wee bit behind deadline. Think of this as advance notification!
Posted by: neil | September 04, 2007 at 12:37 PM
You might want to update that video aswel whilst your at it.
Posted by: MONKEY | September 04, 2007 at 01:07 PM
the video IS up to date!
Posted by: neil | September 04, 2007 at 02:42 PM
I can still see a hamlet commercial...
Posted by: MONKEY | September 04, 2007 at 04:30 PM
I don;t get why there;s a Hamlet add in a post about Milk - but it's still a good one, even though I remembered the punchline ;)
My brief look at the site gave me the idea that this could be really fun but it is currently way to slow to be usable for me. Initial loading nearly 2 mins and interactivity hit and miss. I'll come back later.
Posted by: rachel clarke | September 04, 2007 at 08:03 PM
Is this a mac / pc thing, I wonder. On my pc at work I see the cravendale ad. On my mac here at home I see Hamlet. Weird. Will try to sort it out.
Posted by: neil christie | September 04, 2007 at 10:02 PM
Throw away any pc you have at work.
That'll fix it.
Posted by: Steve | September 05, 2007 at 08:00 AM
Take a look at this:
http://www.paniqueauvillage.com
Posted by: kamah | September 24, 2007 at 11:19 AM
Try visiting www.milkmatters.co.uk. I think it is a well good website! Also good adverts! Well done Cravendale
Posted by: Daniel | March 07, 2009 at 03:37 PM