Hondamentalism
You hear people talking about advertising, mentioning things like big budget shoots in South America with loads of spare time hanging out on the beach. This is clearly a lie! The reality tends to be quite different.
We've been on a road trip around the UK meeting Hondamentalists, to make short films about the different sides of Hondamentalism for the Honda website. First Southampton, then Sussex, then Yeovil, after that Swindon...
Welcome to Yeovil
Overnights at the Travel Lodge, breakfast at the Little Chef and service station sandwiches for lunch in the car on our way to the next location.
Ida checking in at the lovely Travel Lodge
It's tiring being an advertising globetrotter! We saw some weird things and met loads of interesting people
Creatives Ida & Fabian
Account man Ryan
Meet the locals
A grown man on a mini steam tractor
another grown man on a mini steam tractor
and another grown man on a mini steam tractor
The Lindy Hoppers
And some true Hondamentalists. It's good to be back sipping frappuccinos in metropolitan London again. Anyway have a look at the films, featuring: Simon and Chris with their passion for racing, on lawnmowers. Below are some links to others: Shelley Jory demonstrating her determination as a powerboat racer. http://www.youtube.com/watch?v=iMsWfNX_G0M The young Swindon engineers race team and their attention to detail. http://www.youtube.com/watch?v=Iwm6kmSXNac Simon Saunders, founder of the Ariel Atom, and his different approach to building a race car.
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Fantastic stuff. Love the editing.
Posted by: varun | August 17, 2007 at 07:28 AM
I love the film. It captures something beautiful, playful and something quite primal about what racing means for us as human beings. Brilliant.
Posted by: fredrik sarnblad | August 17, 2007 at 11:03 AM
whos that hunk of meat in the vest?
Ya tak lyublyu tebia x
x
Posted by: olga lips | August 17, 2007 at 05:09 PM
hey neil, found this, http://tinyurl.com/4x9qph thought you´d like to take a look at it. took the liberty of naming it. cheers to you and all.
Posted by: facu | September 18, 2008 at 06:13 PM
That's excellent! I don't know what she's saying but I think I understand.
Posted by: neil | September 18, 2008 at 08:15 PM
me neither. but, it´s quite obvious RRRICARRDOO!! haha. cheers.
Posted by: facu | September 18, 2008 at 09:46 PM