Our new campaign for Lurpak breaks this week. It's the result of a process that began with the pitch back in January 2006. So it's been a long time coming and it's a completely new direction for Lurpak. The campaign positions Lurpak as a quality butter to be enjoyed by anyone who appreciates the simple pleasure of good food.
It was interesting to post the new Guardian work on here and get people's reactions. Please let us know what you think of this too.