Goodbye Yakult

Bad news this week when we heard that we’d been fired by Yakult. It’s customary in such situations to say something like, ‘This represents a big opportunity for us and frees us up to work with new partners in the fast-growing functional foods category.’ But, to be honest, it’s not an opportunity, it’s a blow. It’s a bummer. It does not represent the dawning of a bold new era for W+K London.

We’re very proud of the work we’ve done for Yakult and the results we’ve achieved. We’ve really enjoyed working with the

UK

team, who are smart, passionate, honest and good fun. Unfortunately, there is a desire for a reduction in the number of agencies across

Europe

and we lose out. It just shows how precarious this business is and that you can never get complacent. One week you win Nokia, next week you lose Yakult.

We’ll miss the little bottle.