« campaign 'book of lists' | Main | christmas party »
You can see wieden + kennedy's new campaign for Honda featuring the Asimo robot here: http://www.honda.co.uk
As well as the 90 second TV film, there are several short films about the story behind Asimo.
For more info, see also: http://www.honda.co.uk/warmtechnology/
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c823e53ef00d834d3285a53ef
Listed below are links to weblogs that reference New Honda campaign featuring Asimo:
This is only a preview. Your comment has not yet been posted.
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Subscribe to
feed
I love Garrison Keillor's voice - great spot. visual eye candy.
Posted by: Kenny | December 16, 2006 at 04:55 PM
You may wish to check that URL. It takes me to your Webmail login page.
Posted by: Rachel | December 16, 2006 at 05:52 PM
Everyone loves ROBOTS!!!
But isn't the 'old-man voice over' thing getting a bit tiresome now?
Posted by: Adam | December 16, 2006 at 06:33 PM
Link fixed. Garrison and his 'old man voice' are staying.
Posted by: neil | December 16, 2006 at 07:44 PM
A problem with this ad, is that not many people will realise it's a real robot and not cgi. With that in mind it's really lacking a powerful idea that everyone can grasp quickly. It doesn't work as effectively as some of the other honda ads IMHO
Posted by: asimo | December 19, 2006 at 02:17 PM
I guess that the same criticism could have been made of Cog (you had to know it was real, not CGI), or Grrr (you had to know that Honda's chief engineer Kenichi Nagahiro hated diesels) or Impossible Dream (each vehicle in the ad had an 'impossible dream' behind it, that Honda turned into reality). All of these ads existed in the context of deeper content provided online and/or distributed on DVD. There is a wealth of further information about Asimo at the honda.co.uk website. Past experience suggests that the TV will drive interested parties to the site where they can get the full story.
Posted by: neil | December 19, 2006 at 02:49 PM
I disagree. The other campaigns work without me knowing all those things. They work on different levels of understanding. You didn't have to know cog wasn't cgi because it was still a really cool, playful thing to watch. I think the song on Grrr gave away the meaning of the ad, plus it was nice animation to watch. Impossible Dream was also a very nice sequence to watch without the understanding.
Asimo requires you to have prior knowledge, and even with it, it's not that interesting to watch...
Posted by: asimo | December 19, 2006 at 05:24 PM
Asimo has nothing on this guy.
http://www.jalopnik.com/cars/clips/weird-creepy-walking-robot-from-boston-dynamics-gives-us-the-heebiejeebies-222553.php
Posted by: Willy | December 19, 2006 at 06:58 PM
Hi, I'm from Japan.
Just wondering why no Japanese were interviewed in those six films? It seems bit odd...
Posted by: TOKION | December 20, 2006 at 01:52 PM
So, the other Honda ads are great (Cog for example), but the ASIMO advert is just fantastic! Great stuff guys. Is there any others with ASIMO planned?
Posted by: David Rickard | December 28, 2006 at 11:12 PM
There are print executions and the five web films, but no more TV executions planned.
Posted by: neil | December 31, 2006 at 12:16 PM