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All imitation comments aside, the Coke ad is phenomenal. The 'Coke side of life' is a bland strategy. But to take the most extreme case of an unhappy world (Vice City) and cure it is brilliant. The target lives in that world and the analogy is extremely powerful and convincing. Plus, the execution is killer. The music is perfect. This is the kind of ad that affirms why we got into this business in the first place.
Posted by: al | August 25, 2006 at 04:44 PM
Ohh... the therapy and reflection in the MS video.
Was this in response to those real women poking at the perfect girls in the locker room last August?
Besides the opponent, I just can't decide who that tough swing was for or against :
the industry, the norm, fame, fortune, or self?
Posted by: n? | August 25, 2006 at 07:12 PM