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WK12, the experimental ad school at wieden + kennedy Portland, created this artwork using 150,000 drawing pins.
Apparently it took 351 hours. I bet their thumbs hurt.
The message reflects one of W+K founder Dan Wieden's sayings, "You're only good to me after you've made three tremendous mistakes." (See also our 'Embrace failure' sign.) Hence, the 12's advice to everyone at W+K : Fail Harder.
It looks to be a hell of a thing.
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Very cool idea!
Posted by: John Bloor | July 05, 2006 at 03:05 PM
Looks gorgeous
Posted by: Ben | July 05, 2006 at 04:14 PM
Amazing stuff, thanks for sharing.
Posted by: Noah Brier | July 06, 2006 at 03:14 PM
http://www.wk12.com/Fail%20Harder/index.html
Posted by: Dan | July 09, 2006 at 05:19 PM
Wow, when I was at Lord Geller in New York (showing my age) we used to typeset peoples names in caster sugar on white gloss board, spray mount and some hefty stencil-cutting... the white-on-white thing really works :-)
Posted by: Dug | July 16, 2006 at 11:29 PM