pitch disappointment
Regular readers will have noticed references to trips up to Leeds for new business presentations have been appearing on here for a while. It's now been pretty widely reported that there's been a long-running pitch going on for the Arla Foods business (Lurpak and Anchor). We heard the other day that we'd been unsuccessful on Anchor, which will stay with CHI. Gutted. It had been a long haul. And the haulage continues, as we now go into a further round to contest the Lurpak business with DDB. Damn, it's getting harder and harder to win new business. This pitch started back in January and is unlikely to be resolved before the end of July. That's a huge amount of time, money and effort expended for which, of course, we earn nothing unless we win. So, we'd better get on and win Lurpak!
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Its amazing the amount of sheer work it takes to get new business. I'm sure you have the idea to take Lurpak, and if that involves resurrecting certain trumpet playing mascots then all the better ;)
Im tempted to compare the pitch process to a larger scale version of graduate recruitment; what with the huge amount of preparation, cost and effort required just to get to the last round of the contest!
Posted by: Rob Mortimer | June 08, 2006 at 06:34 PM
I admire your honesty.
onward and upwards...
www.see.com.au/blog
Posted by: Age | June 09, 2006 at 12:59 AM
true, there's few out there who would admit as much. i wish you guys the best.
Posted by: Instinctive Traveller | June 09, 2006 at 05:01 AM
I never think it would be hard for you(WK) to win a new business.Anyway, You are the best.
Good luck. :)
Posted by: Anoo | June 11, 2006 at 07:55 AM
Welcome to optimism.
Posted by: Mr. P.H. Colman | June 12, 2006 at 08:34 AM