Regular readers will have noticed references to trips up to Leeds for new business presentations have been appearing on here for a while. It's now been pretty widely reported that there's been a long-running pitch going on for the Arla Foods business (Lurpak and Anchor). We heard the other day that we'd been unsuccessful on Anchor, which will stay with CHI. Gutted. It had been a long haul. And the haulage continues, as we now go into a further round to contest the Lurpak business with DDB. Damn, it's getting harder and harder to win new business. This pitch started back in January and is unlikely to be resolved before the end of July. That's a huge amount of time, money and effort expended for which, of course, we earn nothing unless we win. So, we'd better get on and win Lurpak!
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