Wieden + Kennedy's tactical ad featuring Wayne Rooney breaks this morning, the day of England's World Cup match against Sweden. It's made a bit of a stir - front page on the national newspapers, also appearing as a centre spread souvenir poster in the Sun and the Guardian.
There's a bit of a tradition in England of hanging a flag out your window to support the national team. So we made ourselves a wee flag to hang out of our office window.
Coverage from the Mail and the Mirror: