This is a picture of the Wieden + Kennedy senior team from round the world, currently gathered in Hangzhou, China for our almost annual management off-site get-together business review and planning session. It may look from this picture as though our team is planning to create a chain of asian restaurants staffed by ageing, ridiculously garbed men. But in fact, out here in the Chinese hinterland, we are training to become Tai Chi masters.
After a few years of this we will be able to increase market share for our clients simply by concentrating the power of our Chi. In this, we have been coached by Grand Master Ms Chen, who has won three gold medals in various martial arts styles.