Kim (third from left in the grey T-shirt) with various people in Singapore, including, on his immediate right, Wayne Hemingway of Hemingway Design and, in the pink shirt and tie combo, Simon Thompson, our esteemed client and marketing director of Honda UK.
I (Kim) was lucky enough recently to be invited by Honda to visit their ‘Diracc’ development in Singapore. A unique form of car sharing. Statistically it works out that each member of the scheme has the choice of sixty cars dotted all over town to use whenever they need. And from an environmental point of view, in a crowded city this means that thirty people are owning just one car.
I visited what they call a ‘pod’. These are dotted all over the city in multi storey car-parks. Using text messaging you check that a car is available, you then just tip up, use your credit card style key to open the car by flashing it over the screen sensor, get in, log in your security number, state where you intend to drop the car off and away you go. Parking is free, and then it’s $2.00 for the first 20 minutes and then $0.25 for every minute after. A little vision of the future methinks.