crazysensible

W+K gave a lecture yesterday at the D&AD New Blood event. The theme was 'crazysensible' - our belief that in order to do the most extreme creative work, you need the most solid strategic foundation. It's only when you have the right balance of crazy and sensible that you get ideas that are not only radical but also relevant.

A big crowd turned out:

Tony was crazy:

Matt was sensible:

Brian/Brinjal was the musical director:

Sean demonstrated the crazy/sensible-ometer:

Stuart and Sean here display the correct balance of crazy/sensible. Or is it sensible/crazy?

At the moment the photo below was taken, Tony was saying, 'It's important not to make the mistake of thinking we're just a bunch of crazies who do wacky stuff.'

Every attendee at the lecture was given a lovely free crazysensible T shirt designed by our very own Guy Featherstone and featuring this emblem:

But even if you didn't make it to the lecture, you will shortly be able to buy your own T shirt from the shop section of our main website at www.wklondon.com

Comments

[rajesh]

How can I get the 'minutes' of what transpired at crazysensible? God...u listening? Or are you hiding at W+K? Hello...

[neil]

The 'lecture' was recorded by D&AD, so it may be that they're planning to make it available somewhere. Best to check at
http://www.dandad.org/congress/week3/lifeblood.html

[rajesh]

Thanks a million Neil, I'll check this one out.

[Clive]

Love your work & thought you made some very good points at the end of the lecture/show, especially for recent graduates like myself.

The Butlin's style wackyness didn't do it for me though,I felt an agency with such a portfolio doesn't have to stress how crazy it is every other minute.

Just my personal impression.

[neil]

Well, at least you like the work. That's the important thing. And crazy is only half of crazysensible.