Here's an example of the impact our latest Honda diesel ad, Grrr', is having on other advertisers:
Sent: 14 October 2004 16:55
To: Neil Christie
Subject: Not a new business opportunity sorry
Neil - felt compelled to email Wieden + Kennedy. The Honda campaign has had us singing in the office since it launched and the TV advert is so fabulous that words fail me. This afternoon my boss gave me a mailing he received from you guys - a Hate Something Change Something DVD! I'm not sure I've ever been pleased to receive a mailing from an agency before. Thanks for sending it and thank you for creating such a stunning campaign.