Here in adland, the second Thursday in December brings Campaign magazine's annual bonanza to our doorsteps.
Our Lurpak 'Good Proper Food' campaign came top in their list of the year's best press ads.
They say: "Who hasn’t seen a Lurpak ad without having a sudden urge to dash into the kitchen and whip up something tasty? It is testament to how a seemingly unexciting brand has successfully built sales with a simple idea. The ad not only appeals to consumers’ emotions and taste buds but reinforces Lurpak’s position as the butter brand that brings out the flavour of good food."