Winter is on the way and we’re feeling grey and drizzly in London. But the autumn leaves are ready to play and a big pile of them are inside our very own Hanbury Street window, waiting to be sent spinning into the air by people passing by.
The Shots awards took place last night at The Brewery at the Barbican. There are some rather sore heads today as we celebrated winning Agency of the Year.
Judging by the shortlist, the competition was tough but we managed to pick up eight awards in total. #proud
Lurpak Freestyle won Silver for Best Use of Music. Honda The Other Side picked up three Silvers for Sound Design, Branded Content and Online Film of the Year and a Gold for Digitial Campaign of the Year.
Our Honda Ignition spot won Gold for Best Use of Sound Design and Finish Dishes picked up Silver for Television Commercial of the Year.
Congratulations to all our teams and clients who produced this great work.
Here are a few photos from the evening.
It was a true Summer of fun for us getting to know the team at TK Maxx. From a store based briefing where we jumped into their buyers' hot seats, through to a hotly contested final round creative shoot out last month, our new friends at TK Maxx have been a delight to work with.
All of which is exciting news as we will be seeing a lot more of them now as we take up the reigns as their lead strategic and creative agency. Our scope will cover all the European countries where TK Maxx currently retail and we will work with them to launch in new markets as their business develops.
And this is how we responded. Spot Paul Colman mortified at the the all agency shot.
Adrian just returned from a week in Lebanon.
After a few days exploring the neighbourhoods and refugee camps of south Beirut, he ventured east to Baalbek, which is around 60km from the Syrian border. Despite the regional tension and militarised surrounds, the locals (both Lebanese and the refugee community) were unbelievably warm and hospitable. He tried to capture some of this warmth in the shots.
The pictures he shot will be on display in our stairwell gallery next month. He’s also just set up an Instagram page with a selection of this series: https://instagram.com/adrianguerin/
Refugee camps in south Beirut
The highway to Baalbek is filled with makeshift Syrian refugee camps. I wondered in to a few of them and soon found myself inside the tents being offered food and drink.
A family gathering in Baalbek. I was walking along the main road when I was whisked in from the street by a couple of kids, and taken to their family. The kids' faces beamed with an expression that said, ‘Look what I found!'. The family looked up, with an expression that said 'wtf?'. In this part of the world it is Eid time. The whole family was feasting after a fast, and I was invited.
Invited in for some chai. These Syrians were from Kobani, Aleppo and Damascus. I don't speak Arabic. They don't speak English. Didn't matter. Sometimes communication is less about content, and more about expression. Tone, body language, eye contact. Our conversation worked just fine.
For the entire time these guys hosted me, they were all beaming, laughing and joking. This was a more sombre moment.
'This is my Zoolander pose'. In the Syrian camps I would extend my arm to greet the kids and shake their hand. Most would happily comply with 'Allo. Welcum', before bursting into hysterical laughter and jumping around like maniacs. Some though, would duck for cover. An extended hand from an adult is seen as a threat, rather than a greeting.
I was actually approached and asked to take this shot. The guy pulled over, wound down the window and said, 'We were just married. Take photo please'. Ok.
There are some rather cheery folk around the office today after a big evening at the Campaign Big awards last night at the Grosvenor House Hotel.
Any middle aged brand manager who, as a teenager, inscribed a Motörhead logo on his homework notebook, knows the value of a great logo to a metal band. Those logos not only allow fans to display their allegiance, they sell merch to people who would never dream of actually listening to anything by Lemmy and his disreputable accomplices. It's amazing what an umlaut can do.
In the death metal sub-genre, for some reason, almost all bands have intricate, almost illegible logos in a style presumably intended to resemble evil, runic inscriptions. This design conformity signals affiliation with the genre, but fails to distinguish the individual band. Party Cannon (see poster above) knows how to challenge genre conventions in order to stand out. At least, I hope there is a death metal band called Party Cannon playing at Death Fest 2, and not just an actual party cannon that will be installed at the event.
Looking out from W+K Towers today it's pretty dreary, drizzly and dark. But looking in? Well there's plenty of light radiating from our W+K window... Today we launch our latest installation in collaboration with the annual London Design Festival: we're hosting local designer Anna Burns' interior textile collection.
The festival kicked off over the weekend promoting our capital’s creativity. We're proud to sit within the designated 'Shoreditch Design Triangle' - one of the many 'Design Districts' set up all over London hosting a series of events easily accessible by foot. Local Art Director Anna Burns felt like a perfect partner for us and we're incredibly proud to showcase and support her work.
Anna Burns Object is an interiors brand specialising in textiles and home accessories and this, ‘Occhio Di Marmo’ is her first textile collection.
But it's not just pretty to look at! The interactive installation invites passers-by to control how much noise goes on inside the topsy turvy room. By activating the textile on the pavement outside W+K, you can open different doors around the 'room', each with different levels of sound.
The London Design Festival runs until 27 September so if you're passing, come make some noise.
W+K would like to meet a Creative Community Manager.
As a Creative Community Manager you sit on the interface between our brands and the general public. Beyond managing social channels and coordinating campaign activity you will have the opportunity to get involved with both creative and strategic work in all kinds of ways.
This role represents an exciting opportunity for a recent graduate looking to learn from our established Social Media Team or a more for experienced candidate to make their mark on one of the world’s leading creative agencies.
What kind of person are we looking for?
What will you be doing?
We’d love it if you:
What support will you have?
This role has its roots in the Planning Team and you will report into our experienced Lead Community Manager.
Beyond that you will sit in the heart of cross-functional teams where Brand Planners, Creatives, Account Handlers and Creative Producers work with you to bring our ideas to life.
Please send a CV and cover letter to firstname.lastname@example.org with the subject line Creative Community Manager Application. Applications close on the 21st of September 2015. Thanks for taking the time to apply.
We've already blogged about out latest work for Honda but please indulge us as we share some imagery from the making of 'Ignition'.
Our team had an unforgettable experience working with our friends at Honda.
We set up home in the Ukraine for a fortnight, shooting on the Podolsko-Voskresenskiy bridge in Kiev.
These shots, captured by our very own Honda GAD, Nick Owen, depict the action from 'behind the scenes'.
The bridge of dreams:
Jenson looks focused as he prepares for lift off:
Soichiro Honda’s famous quote emblazoned on a helmet - ‘Without racing there is no Honda’:
Anti-gravity effect to the max:
We built a custom studio on the bridge to shoot each night:
Scott, James, Nick and ASIMO relax between shots:
We teamed up with Somesuch and Radioaktive to produce the spot, directed by the lovely Aoife McArdle:
And here are some portraits from the shoot...
Are you a culturally connected digital native with a passion for creativity and experience in PR and/or media? Can you help W+K become one of the world’s most admired creative businesses? Are you interested in a new job? Then read on!
We are an independent, creatively driven advertising agency that creates strong and provocative relationships between good companies and their customers. The London office was founded in 1998 and we now have a team of over 200 smart, lovely, hard-working people.
Our founding goal was to do the best work of our lives for inspiring clients. We’ve tried to stay true to that aspiration ever since. Our core skill is advertising but these days that can encompass everything from building mobile apps to curating social media content.
We’re probably best known for our work on Nike, with whom we have worked for over 30 years. Other clients include Action For Children, Finish, Honda, Lurpak, Nurofen, Ovo, Rovio, Samsung, Southern Comfort, Three, Trident and Tyrrells.
As PR manager for Wieden+Kennedy London you will be responsible for promoting us and our work, securing external media coverage, managing our own media channels, assisting our clients with campaign PR, organizing events, developing PR strategies and plans, connecting us to culture, clients and partners
+ Keeping W+K London’s own channels up to date with news and views
+ Keeping W+K London profiles across other media platforms up to date
+ Being main point of contact for all media enquiries and press relations
+ Managing content for agency’s ‘shop window’ on Hanbury Street
+ Liaising and co-ordinating with W+K Global PR team
+ Identifying which campaigns should be promoted and to which extent
+ Writing media releases and preparing release packs
+ Advising teams on additional assets – behind the scenes images etc
+ Finding additional angles for types of media beyond trade press
+ Campaign launch / amplification, monitoring coverage
+ Being main point of contact for production partners on outreach plans
+ Working with creatives and account teams during campaign development, giving guidance on PR potential of ideas and generating proactive ideas for PR activations as part of campaign
+ Assisting clients with management of PR around marketing initaitives
+ Helping to ensure that we are connected to the latest thinkers, makers and influencers in culture, locally and further afield.
+ Identifying potential partners and collaborators for agency projects
+ Providing information and inspiration for agency projects
+ Seeking opportunities for W+K presence at events, conferences and awards juries and approaching organisers, suggesting appropriate W+K London person, topics and partners
+ Helping W+K speakers shape content of talks and gather assets
+ Ensuring events are covered in agency channels
+ Managing award win announcements
+ Event attendance
+ Promoting wins on W+K London owned channels
+To be an ambassador and evangelist for all things W+K-related
Experience and qualifications
- Good knowledge and understanding of marketing, advertising, media, popular culture.
- Excellent written and verbal communications skills
- Excellent understanding of new platforms, social media and emerging trends in tech and society
- At least two years’ experience in media, advertising, journalism, PR or related industry
- Understanding and experience of successfully generating awareness, buzz, impact, debate, enhancing reputation, attracting eyeballs and grabbing attention
- Connections and contacts in the world of media, technology, culture, art, etc would be an advantage.
- Ability to get along with peers and clients in a fast-moving, busy environment
- Affinity for how we do things around here: lack of ego, willingness to do whatever it takes (within prevailing legal and moral norms), high level of attention to detail and pride in doing things well.
- EU citizenship / work permit
Does all the above sound like you?
Send your C.V. with a covering letter explaining why you think this might be the right job for you to email@example.com
If you don’t hear back from us within four weeks of application then your application has been unsuccessful. Sorry. Thanks for applying and best of luck with whatever you do next.
We've welcomed a host of lovely new people into the W+K family recently; it's probably about time we introduced them.
This is Chris Chapman. He joins our design team from Grey where he worked on Volvo and Lacoste. Chris has some great fun facts. He once ate 43 Weetabix (and 2 litres of milk) in a talent completion. He came third. He has a genetic condition which makes him resistant to many common illnesses and fortifies his bones against injury. He has recently finished writing 'Sci-fi-orator'; a science-fiction book, which he describes as "not really science fiction".
A big welcome to Patti Doxey. She has joined us from JWT and is now a member of our lovely PA department. Patti grew up on the Chatsworth estate where the duchess taught her to drink tea and she recently got married to a chef, clever girl. Congrats Patti!
Manjinder Bal joins our Finance department ,working in accounts payable. In his previous life, before joining the media industry, he dabbled in real estate property management and also spent a number of years in the world of importing and exporting of ladies' shoes.
What is it about perfume ads featuring Hollywood A-listers? There really is nothing to touch them for pompous, pretentious bollocks. As soon as they sign the megastar, everyone seems to lose their minds and think it's a great idea to have the star spout some grandiloquent nonsense.
The latest example is Johnny Depp for Dior.
Johnny pretends to play guitar, then drives into the desert to spend an afternoon digging holes. But that's just a symbol. He's actually searching for his MOJO.
"I've gotta get out of here. Which way? I don't know. What am I looking for? Something I can't see." It's no surprise he can't spot his Mojo, he hasn't even noticed that someone's put a wolf on top of his car. Perhaps he can't see it because he's got so much eyeliner in his eyes.
It's a brilliantly ludicrous performance by Johnny Depp but, ridiculous though this ad is, it doesn't come close to touching the classic of the genre - Brad Pitt for Chanel.
"It's not a journey. Every journey ends but we go on.... Plans disappear, dreams take over...But wherever I go, there you are. My luck, my fate my fortune. Chanel number 5. Inevitable."
Brad and Johnny both seem to be lost in lives without purpose. Why are they so sad? Where is the buffalo going? Why does the world turn? What does it all mean? Buy some of our perfume and you too can feel lost.
You may have seen the discussion yesterday about Burger King's 'McWhopper' idea. It was either a smart idea or a PR stunt by a struggling brand piggy-backing a good cause, depending on your POV. One of our people put together an appropriately cheeky return in the spirit of BK's serve. Scott Dungate writes:
Yesterday we saw Burger King offer a truce to rival burger giant MacDonald's. On Peace Day, 21 September, the two companies would put their differences aside, and in a pop-up store in Atlanta, they would make ‘The McWhopper’, a hybrid burger, using the best bits of the Whopper and the Big Mac.
Rather than approaching McDonald's directly, they ran an ad (above) to publicise this idea. And launched a website.
You have to admire the cheekiness of Burger King in this proposition. It definitely put McDonald’s in an awkward position. It’s hard to work with your arch-enemy and run with their idea, but hard also to turn your back on world peace.
As news and social media picked up on the McWhopper proposal, people waited for a response from McDonald's. And it was… (arguably) underwhelming, dull and a pretty killjoy response from the CEO. Social media suggested that those watching were disappointed at McDonald's response too (no-one likes a buzz-kill) leaving Burger King the clear victor by non-contest.
But what if McDonald's had raised the stakes? Flexed their global muscles for global peace? What if they spat the challenge back at Burger King, and asked them to SUPER-SIZE The McWhopper offer, and take it beyond one pop-up store in Atlanta, and roll it out globally, in every city where they wage ‘burger war’? Think of all the McWhoppers sold and the money raised for Peace One Day. Makes sense for two big global brands to act globally, if you’re riding on the coat-tails of global peace.
PS: Just for fun, here’s a freebie (totally unendorsed by either McDonald's or BK):
Whether through misdirection, deceptive movement or razor-sharp instinct, football strikers need to be one step ahead of their opponents.
To truly experience this deceptive nature, you have to see how a player thinks. So in our latest campaign for Nike, centred around the new Hypervenom boot, we explore what goes on inside the minds of some of the world’s deadliest strikers.
Working with animation company Buck, we created a series of films and illustrations for the likes of Neymar Jr, Lewandowski, and Kane, each based on an insight true to the player's attacking style.
Our film for Lewandowski is focused on how his game is built around predatory instinct and masterful finishing. His awareness enables him to sniff incredible goals out of nowhere.
What marks Harry Kane out is his ability to create chances for himself. He doesn’t have to wait for the ball to come to him, he makes it happen on his own.
There's no one like Neymar Jr. Famed for his ability to deceive and torment defenders, once he has plotted his path to goal, there is no stopping him.
Featuring mind-bending transitions and non-stop action, Buck created a surreal Hypervenom world comprised of fluorescent colour and masterfully simple line work.
We spoke with Tom, creative director at Buck, about their process:
“When our creative team first sat down to envision the project in our heads, we all kept going back to the original 80's Thundercats intro as a paragon of heroic action and a really creative approach to camera and sets. In addition, one of the principal tenets of this Hypervenom state was to establish the visions inside each athlete's head as a surreal dimension where we could exaggerate images and twist the rules to make the world odder and more ethereal. This is why we gravitated to 2D: it allows you to experiment with characters and imagery in a way that other media have a tough time doing.”
Along with these three animated shorts, we created an unusual, surreal world of images that show how Hypervenom strikers see the game differently.
The campaign is currently running across twelve featured athletes' Instagram, Twitter and Facebook accounts, so keep an eye out.
At the cinema today there was an ad in the break for Asda (above). The ad was something to do with making the most of summer, which I was doing by sitting in the cinema on a sunny day. Asda are now using the same strapline as their Walmart parent brand does in the USA.
Which is kind of similar to Target's positioning.
A couple of minutes later in that cinema ad break, a Sainsbury's ad popped up. It was something to do with making the most of summer. Sainsbury's are still saying, 'Live well for less."
Save money, live better.
What's the diff? I fully expect a new Morrisons campaign to launch with the slogan, "Pay less, live more."
Ad slogans are the least of their issues, but is it any wonder UK retailers are struggling to bring meaningful differentiation to their brands?
As a brand, Honda continually takes on some pretty daring engineering projects. From Formula 1 through to aviation and humanoid robotics, Honda’s challenging spirit runs through everything it does, and we think there’s no other car company quite like it.
This is set to be a big year for Honda. During 2015, every model within Honda’s automobile line-up is new or refreshed, including the new HR-V and the hotly anticipated Civic Type R. This year has also seen the Honda Jet make its first commercial flight and Honda’s return to Formula 1.
We wanted to create an out-of-this-world brand campaign that would reflect this daring ambition, capturing Honda’s philosophy with the inspiring campaign line: “Dare to do the things others only dream of.”
Inspired by Honda’s daring spirit, the film pays homage to one of the boldest expressions of human curiosity and engineering endeavour; space flight.
Opening on Honda’s humanoid robot, ASIMO, the camera reveals a line-up of Honda products arranged on an impressive runway. The sky and sun are reflected in the road surface and the water below. Viewed from above, the formation mimics the familiar shape of a space shuttle or rocket.
From the NSX’s driver captured with a picture of an original 1991 NSX held in his hand to space travel-inspired iconography and cinematic details, the film aims to capture viewers’ imaginations. Eagle eyed viewers will even spot a very special cameo from McLaren-Honda driver Jenson Button and recognise the voice of the late, great Ayrton Senna.
Ignition was shot on location on the Podilsko-Voskresenskyi bridge, Kiev, Ukraine by Aoife McArdle through Somesuch. Local production was supplied by Radioaktive. The film’s epic cinematic look was enhanced through SFX and post production by The Mill, and sound design was crafted by Factory. The film’s score was designed by science fiction film composer Walter Mair through SIREN, and features segments from Beethoven’s Symphony No. 5 and Mozart’s Queen of the Night Aria; 2 tracks that feature on the Golden Record that Voyager took into outer space in 1977. Media was handled by Starcom MediaVest Group.
The film is additionally supported online through Honda’s websites, where deeper stories on the ambition and challenges of the fleet can be found.
If daring to do things others only dream of looks this good, we’re definitely on board.
We won’t let the constant rain dampen our mood as we have some exciting news to share, Mondelēz International has named us lead creative agency for its UK Maynards and Bassett’s accounts.
We were awarded the business after a competitive pitch and it builds on our strong existing relationship with Mondelēz, whose North American Stride and Trident accounts we’ve held since 2011 and 2014 respectively, as well as the global Halls business since 2013 and Trebor in the UK since 2014.
The brands that were awarded to us include Jelly Babies, Liquorice Allsorts and Wine Gums. Work will begin immediately across various ATL media channels, for release in 2016.
We’re really excited to do some great work for two great brands we’ve all grown up with. Not to mention even more treats to add to our sweetie jar.
We’ve been trying to be more thoughtful here at W+K recently and we’ve even gone so far as to think about the welfare of our poor, overused dishwashers. Our new campaign for Finish’s Dishwasher Cleaner product kicks off with a 30” TV spot and asks, 'Who Cleans The Cleaner?'.
Let's admit it, we all take our dishwashers for granted. We throw rather a lot at them day after day, season after season. But cleaning dishes is a dirty business, and when you think about it, our dishwashers need cleaning too.
Our new campaign aims to make consumers think (for the first time) about the cleanliness – or indeed the dirtiness – of their machines by reminding them of the amount of dirty, greasy, sticky dishes they throw at their dishwashers, day in, day out.
The ‘Who Cleans The Cleaner?’ film launched today and is our second campaign for Finish since we won the account in 2014. With this new campaign, we wanted to continue the unique, dish-obsessed voice and playful visual style we established with our first Finish brand campaign, ‘Dishes.’
The film imagines what a year of dirty dishes looks like for a dishwasher. From the point of view of the machine, the same kitchen setting repeatedly glides towards viewers. Each time, they meet the same family, loading the machine with dirty dishes at different moments throughout the year... from mucky breakfast plates in January, right through to sticky cake bowls at Christmas. The story was brought to life by directing duo RBG6 through Friend, with the VFX wizards at Time Based Arts stitching the whole thing together seamlessly.
The moral of the story? Spare a thought for your poor dishwashers, friends, and clean your cleaner!
Seeing as pretty much everything else seems to be happening online these days, why shouldn't we shift the classic panel debate format into a virtual space as well?
Our head of planning, Beth, was invited to take part in a Guardian live webchat about advertising, which is like a very clever and polite version of the debates that play out in a YouTube video's comment section.
The topic today was "How to build a winning ad campaign." Want to know the secret formula? So do we. But for now, you can see the discussion (in reverse order) in the comments section below this article on the Guardian's site, and see what Beth and some of her peers have to say on the topic, including Gerry Human, chief creative officer, Ogilvy & Mather London and Trevor Robinson OBE, executive creative director and founder, Quiet Storm.
Ben Polkinghorne and Scott Kelly are our newest creative team, joining us all the way from New Zealand. Having now spent four weeks in London and two weeks with us, we asked them to share their thoughts so far. Here goes:
Perspective is pretty interesting.
Most people – including us - think New Zealand is at the bottom of the world.
Which is only the case because maps show north as ‘up’.
Which only happened because a long time ago Europeans designed the maps and decided to put themselves up there.
Which means this map is as correct as the one we’re all used to:
Ask Jeeves if you don’t believe us.
Turning the world upside down for a fresh perspective is one thing, but closer to or indeed, inside of home the humble power plug is also blowing our minds. They’re literally upside down.
Or are they?
Truth be told, there are many differences between our two great countries.
We’ve listed a few of our favourites below, keep in mind while this stuff may seem normal to you; it ranges from interesting to truly bizarre for us.
- You can drink on the street.
- There’s no point running to catch a bus.
- The money is made out of paper. Paper!
- Traffic lights flash before turning green.
- Squirrels run freely.
- Amazing things happen with food, everywhere.
- It’s your responsibility to make sure the bus is going the right way.
- Chips are called ‘crisps’.
- …and Queen size beds don’t exist, which is fairly ironic.
Moving to the other side of the world definitely changes your perspective; we’d highly recommend it. But moving to the other side of the world and getting to work at a place like W+K is a no brainer.
There’s only one downside - it’s hard to know where to find the best burrito.
That aside, we’ve been lucky to land here and are looking forward to doing the very best work of our lives, with some of the nicest and smartest people we’ve ever met.
People who just might feel compelled to swing past our desk, with a fresh perspective on finding the best burrito.
We don't know about you, but we've clocked quite a few hours over the years firing flightless birds at green piggies, in an attempt to conquer the addictive and massively popular mobile game that is Angry Birds. So imagine our joy when Rovio, the creators of Angry Birds, asked us to help promote the release of the game's long-anticipated sequel and recruit players. We've certainly done our research!
Today, the smug pigs and their feisty feathered enemies are back in players’ hands. Angry Birds 2 is here! And it's bigger, badder and birdier. Our launch campaign is led by a 60”, fun, over-the-top live action film, directed by François Rousselet through Riff Raff.
Set on Piggy Island, the film transports viewers to a luxurious and delightfully surreal paradise, where happy pigs frolic in the sunshine and swim in crystal clear waters. But Piggy Island is soon revealed to be the setting of an attack by a furious squad of Angry Birds, who have been plotting to take their revenge on their arch enemy, the sneaky, flightless egg-thieving creatures who share the island with them.
Shot in the lush real-life surroundings of Pig Island, also known as the “Home of the Swimming Pigs” or Big Major Cay, in the Bahamas, the film imagines a real-world adaptation of the game’s narrative, weaving fantastic imagery into the familiar world of Angry Birds.
We teamed up with cinematographer Martin Ruhe, known for his work on feature films such as ‘The American’ and ‘Harry Brown’, who lent the film an epic, cinematic look while post-production was completed by the visual wizards at The Mill.
On Instagram, a “smug pigs of Instagram” account (a play on the famously gauche ‘Rich Kids of Instagram’ account) gives fans a taste of what life is like for the lucky pigs living the good life on Piggy Island. Activity on Angry Birds’ social channels features posters in the visual style of propaganda with a playful Angry Birds twist, counting down to the launch and helping to recruit players, as well as a bespoke poster commissioned by prominent online artist Paul Shipper.
There's loads more fun stuff to come from this campaign. Keep your eyes peeled!
Summer means school holidays. School holidays mean work experience. And work experience means an extra-enthusiastic, extra-curious extra pair of hands around the office. We had the pleasure of welcoming one such young man last week, Ché, and giving him a week long peek into agency life. He wrote us an account of his time at W+K, and we think we didn't embarrass ourselves too much, so here it is:
[photo courtesy of Paul Barbera]
Strange and unfamiliar are words which cannot describe enough the extent to which W+K was a new environment to me. Prints on ceilings. Statues made of awards. Rooms made to look like old libraries, mental hospital facilities and diners. Irreverent is one word that perhaps best sums up the overall vibe as I walked in on Monday morning, with a feeling of acute unknowing as to what the week would bring. Who are these people walking around purposefully with a dazzling array of Nike trainers on, carrying MacBook Airs everywhere? And are they really ‘walking in stupid everyday’ as the man with a blender for a head in reception implores them to?
I can safely now answer these questions and more, because my week was better than these first impressions could have ever suggested. W+K London holds the Nike advertising account, hence the trainers, and the reasons behind the purposeful MacBook walking became clearer each day. Dynamism is one main one, as I understood when I got my own laptop, and myself became a purposeful-MacBook-walking Wiedener (life goal reached). Everything felt like it was always moving, whether it was other people whom I had displaced from their seats (sorry Tom and Indiana :/) or the work itself, which the Finish team truly included me in. I really have to thank everyone on the Finish team, especially my supervisors Frankie and Holly, whose enthusiasm for their work made me delighted to find out more about dishwashers – something I never thought I’d say - and who were more than forthcoming with information on W+K and the advertising industry as a whole.
My encounters with everyone left me with a much greater understanding of the unique space W+K inhabits; as an independent company extremely appreciative of the efforts of its staff, all of whom say they love working there. By the end of the week, I believed them, because my work experience was helpful in making me understand how work can be done differently, yet still to the highest standard and with a level of attention to detail that continually astounded me.
Even though it flew by like a lightning bolt, the week taught me about the basic rules of work, as W+K is a place that doesn’t seem too fixated on rules, and so just lets the work just get done. But also, I learned that work can be fun. Busy, stressful and tiring, but still fun. And if there is one tip I can offer the next lucky hopefuls who are at Wieden+Kennedy for a week or longer, it is this: don’t wear Adidas. But seriously, that not what matters most – just remember to ‘walk in stupid’ every day.